About Us
We’re a group of friends united by a common goal: to help you look and feel your best by crafting luxury products of exceptional quality—without the luxury price tag.
To make this happen, we’ve designed a unique, streamlined process that prioritizes quality and simplicity over excessive markups and marketing.
Start with solid science
Our expertise lies in creating powerful, effective products that visibly improve your skin. We begin by selecting proven, time-tested ingredients using a proprietary scoring system based on the following criteria:
- Supported by peer-reviewed studies from credible, high-impact scientific journals
- Demonstrated efficacy in placebo-controlled trials
- Tested on a significant number of human subjects
- Validated by non-industry funded research
Integrate real-world data and insights
Once we’ve identified scientifically-backed ingredients, we refine our formulations by incorporating insights from experts and real-world data, following these steps:
- Consulting with leading clinical and aesthetic practitioners who bring years of practical experience
- Analyzing skincare product reviews to identify user experience trends
- Collaborating with human testers to verify effectiveness, sensory appeal, and irritation-free formulations
- Leveraging customer feedback to guide future product development
Commit to quality
Creating an accessible luxury skincare line means proper manufacturing is just as important as research. We partner with the most respected cosmetic laboratories in the U.S., which also manufacture for leading global brands. All our labs are cGMP-certified and FDA-registered, ensuring the highest standards.
We also use FDA-registered, food-grade warehouses with temperature-controlled environments to maintain product freshness.
Make it gentle and clean
We go above and beyond to formulate clean, skin-friendly products that are free from parabens, phthalates, triclosan, artificial dyes, and fragrances. We avoid any ingredients banned in the EU or USA.
Animal lovers, rejoice! Our products are cruelty-free, vegan, and never tested on animals.
Prioritize consistency
Consistency is key to achieving long-term skincare results. We simplify this by offering a streamlined product lineup that’s easy to use and layer, whether your routine is three steps or ten.
Measure success through customer happiness